01317cam a2200277 4500 836755683 TxAuBib 20230608120000.0 160721s2017||||||||||||||||||||||||eng|u 2016021876 9780231174824 0231174829 (OCoLC)947816807 TxAuBib Sherman, Len, 1956- If You're In A Dogfight, Become A Cat! / Leonard Sherman. Strategies For Long-Term Growth. New York : Columbia University Press, [2017] ©2017. x, 348 pages : color illustrations ; 24 cm. Includes bibliographical references and index. The origins of modern business strategy thinking -- There's no such thing as a bad industry -- Why are we in business? -- The search for business's holy grail: long-term profitable growth -- Do you know what your strategy is? -- Getting strategy right -- Creating strong brands -- Brand builders and killers -- What makes products meaningfully different? -- Where do great ideas come from? -- Strategies to break away from the pack -- Hitting the bull's-eye. 20230608. Strategic planning. TXPLE