01317cam a2200277 4500
836755683
TxAuBib
20230608120000.0
160721s2017||||||||||||||||||||||||eng|u
2016021876
9780231174824
0231174829
(OCoLC)947816807
TxAuBib
Sherman, Len,
1956-
If You're In A Dogfight, Become A Cat! /
Leonard Sherman.
Strategies For Long-Term Growth.
New York :
Columbia University Press,
[2017]
©2017.
x, 348 pages :
color illustrations ;
24 cm.
Includes bibliographical references and index.
The origins of modern business strategy thinking -- There's no such thing as a bad industry -- Why are we in business? -- The search for business's holy grail: long-term profitable growth -- Do you know what your strategy is? -- Getting strategy right -- Creating strong brands -- Brand builders and killers -- What makes products meaningfully different? -- Where do great ideas come from? -- Strategies to break away from the pack -- Hitting the bull's-eye.
20230608.
Strategic planning.
TXPLE